Sunk costs
Sunk Costs: beg to get back 15%
Assets sold for fraction of cost or value
Credit note system
Designed to fail as franchise investment
Forced to invest in unproven concept
Leasehold improvements worth next to nothing
Offered much less than market value of franchise
Sunk Cost Fallacy: very hard to resist putting good money after bad
Sunk costs: franchisee's trapped capital keeps them chained to treadmill
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