Sunk costs
Sunk Costs: beg to get back 15%
- Assets sold for fraction of cost or value
- Credit note system
- Designed to fail as franchise investment
- Forced to invest in unproven concept
- Leasehold improvements worth next to nothing
- Offered much less than market value of franchise
- Sunk Cost Fallacy: very hard to resist putting good money after bad
- Sunk costs: franchisee's trapped capital keeps them chained to treadmill
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