Appearance of government oversight
Arbitration, secret
Assuming a busy store is a profitable store can be very dangerous
Attempts to rehabilitate image
Bait advertising
Be your own boss
Betrayal
Cat's-paw
Caveat emptor canard
Celebrity endorsement
Code of ethics, a joke
Company man
Conflict of interest
Deceptive business practices
Development deal hype
Disclosure document: best franchisor selling tool
Disclosure laws do not reduce fraud
Economies of scale promise
Excuse du jour
Fair weather friends
False earnings claims
False success claims
Franchisor changes personal names
Fraud mushrooms when regulation is dropped
Fraudulent misrepresentation
Gosh, we've never heard of that problem
Half-truths
Hidden agenda
In business for yourself, not by yourself
It's not about the money
Mask of respectability
Perception of lower business risk
Potemkin village
Private detective used
Sincerity
Survivability (franchisee and franchisor)
Unintentional franchises
Vacuum of information favours dominant party
Veil of secrecy
We have no franchisee failures
Wolf in sheep’s clothing
The Role of Confusion
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