The Wall Street Journal
March 24, 2009
Blogs Provide Insight to Would-Be Franchises
Sites Offer News, Comments, Updates on the Happenings at Other Businesses; Complaints Are Welcome Too
Richard Gibson
WikidFranchise.org. Among the newest franchise sites — it was launched earlier this month — is WikidFranchise.org, a takeoff on the popular Wikipedia concept. The site invites contributions from franchisees on their experiences. One recent entry recounted a Maryland couple’s marathon dispute with a coffee-shop franchiser.
The site, which is updated daily, features a convenient search capability by franchise brand. A search under “Burger King” for instance, turned up more than 60 items, some from as far back as 2001.
http://online.wsj.com/article/SB123784624851718185.html
http://www.smartcompany.com.au
April 29, 2009
Damaged reputations
Ray Borradale
About online reputation management, blog sites and educational sites such as Blue MauMau and FranchiseFool and various other sites contain much venting where in Australia and around the world there is no effective access to equal justice when scams are operated by those that can out-fund any previously insignificant victim.
I feel for those that are attacked over an illegitimate complaint, but if they operate honestly and professionally the criticism will fade unlike the much of the real damage reported when rogues operate.
The Senate is now conducting an inquiry into access to justice. Let us hope they can accomplish more than Craig Emerson will allow following the franchising inquiry.
http://www.smartcompany.com.au/feedback/damaged-reputations.html
http://seo-serious.blogspot.com
April 15, 2009
More Franchise Blogging About Franchise Blogging
Let’s keep on franchise blogging about franchise blogging at least one more time…
LAL
Wikid Franchise operates along the lines of Wikipedia, billing itself as an information sharing project for folks interested in franchise information. It consists only of previously published information about a franchise, wisely limiting their liability and preventing the site from becoming a site for whining about franchise (which is the province, apparently, of http://www.unhappyfranchisee.com/
Free Accounts – Franchise Info
Members can create a free account and learn from the posted franchise articles and begin to post new information.Is it the “largest repository of vetted information” on franchise ever compiled? Maybe – it’s got a very nice tag cloud for quick access to articles about franchises such as KrispyKreme, Subway, Dairy Queen, lots in the area of franchise.
Franchise Info, not Advertising
It’s not the place to advertise or try to gain new customers for your franchise, however; it’s aiming at becoming a library of information, with all parties interested in franchise scurrying around available media sources and posting valuable articles.Tho possibly not every article is so valuable – one entitled “Judge fines ruffian for hurling muffin,” a news story about an unfortunate event at a Tim Horton donut franchise – may not provide valuable insights about the purchase or running of such a franchise establishment. It works well as data to shore up SouthPark’s opinion of Canada, however.
http://seo-serious.blogspot.com/2009/04/more-franchise-blogging-about-franchise.html
