…Marketing Magazine visited 25 Tim Horton outlets in the Toronto and Buffalo, N.Y., areas. It asked counter staff a seemingly simple question: Who was Tim Horton? The number of employees who answered correctly: two. Most just shrugged and went back to serving iced cappuccinos.
The Globe and Mail
May 4, 2001
Umm, Tim Horton who?
John Heinzl
What’s in a slogan? Not much, if it’s Tim Hortons’ new tag line, “We never forget where we came from,” which accompanies a commercial in which parents watch there little ones playing hockey.
Putting the slogan to the test, Marketing Magazine visited 25 Tim Horton outlets in the Toronto and Buffalo, N.Y., areas. It asked counter staff a seemingly simple question: Who was Tim Horton?
The number of employees who answered correctly: two. Most just shrugged and went back to serving iced cappuccinos.
I think these people should be forced to greet customers by saying, “Welcome to Tim Hortons, the doughnut chain named after the all-star National Hockey League defenceman who won four Stanley Cups with the Toronto Maple Leafs and died in a car crash in 1974. What can I get ya?”
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Risks: Canada, 20010504 Umm Tim
